Premiums and promotional clothing

Objective:

To promote sales of Pro Plan cat and dog food. Consumers register their interest in a product through a European internal webshop and

Target group:

Cat and dog food in the higher segment. Pet owners who want to buy their pets the very best.

Elaboration:

Nestlé have launched a website promoting premiums and promotional clothing, targeting European companies four or five times a year. Repeat were commissioned to manufacture many of these products. The aim of this campaign is to obtain the lowest competitive price through joint purchasing contracts. This is a particularly interesting proposition for companies based in smaller European countries.