Christmas gifting 2007. European-wide promotional

Christmas gifting 2007. European-wide promotional

Objective:

Promoting pan-European sales

Target group:

AXE (LYNX) deodorant users

Elaboration:

Design by the London Academy
three suppliers were invited to provide proposals and samples, each encapsulating the appearance and identity of the brand in terms of materials/design, etc
Repeat was awarded the contract on the basis of its proposals and price-quality ratio.

Result:

Product launched in a handful of stores; Europe-wide roll-out yet to be launched. Result to be announced. Last deliveries scheduled for late July 2007.

Christmas gifting 2007. European-wide promotional

Objective:

Promoting pan-European sales

Target group:

AXE (LYNX) deodorant users

Elaboration:

Design by the London Academy
three suppliers were invited to provide proposals and samples, each encapsulating the appearance and identity of the brand in terms of materials/design, etc
Repeat was awarded the contract on the basis of its proposals and price-quality ratio.

Result:

Product launched in a handful of stores; Europe-wide roll-out yet to be launched. Result to be announced. Last deliveries scheduled for late July 2007.

Christmas gifting 2007. European-wide promotional

Objective:

Promoting pan-European sales

Target group:

AXE (LYNX) deodorant users

Elaboration:

Design by the London Academy
three suppliers were invited to provide proposals and samples, each encapsulating the appearance and identity of the brand in terms of materials/design, etc
Repeat was awarded the contract on the basis of its proposals and price-quality ratio.

Result:

Product launched in a handful of stores; Europe-wide roll-out yet to be launched. Result to be announced. Last deliveries scheduled for late July 2007.

Christmas gifting 2007. European-wide promotional

Objective:

Promoting pan-European sales

Target group:

AXE (LYNX) deodorant users

Elaboration:

Design by the London Academy
three suppliers were invited to provide proposals and samples, each encapsulating the appearance and identity of the brand in terms of materials/design, etc
Repeat was awarded the contract on the basis of its proposals and price-quality ratio.

Result:

Product launched in a handful of stores; Europe-wide roll-out yet to be launched. Result to be announced. Last deliveries scheduled for late July 2007.

back